The new trading economy

By 7 October 2020January 28th, 2021Sustainability

How to move your business to the new trading economy

By Linzi Boyd

When Darren Shirlaw and Linzi speak on stage around the world, one of the topics they discuss is about how businesses that have come from the 20th century are building their businesses predominantly around making a profit.

The whole business world was looking at the profit side of trading, rather than considering other commodities to enable them to make a change.

When you look at 21st century business models, you see people moving from a profi­t mindset into a mindset of purpose.

Purpose is the new trading currency which enables you to look at your business model differently and not have to trade it around profit.

The simplest defi­nition of purpose is that it’s our why, it’s our guiding light, it’s what drives us. And the important thing about purpose is the context that it gives you and the context that it provides your business. People are already born with purpose, it is ingrained in our DNA, whether we are fully connected to that or not. But with businesses, we need to build the purpose into the business.

The next generation is already in this mindset. Purpose is the leading commodity, the leading currency that will enable us to trade in a new way. If you are looking at your business model and you are driving purpose as an end to end business model, how can you move your business over to be able to trade in a new economy?

The three different ways of trading in a new economy

The first way is time. How do you gift somebody some of your time without expecting anything in return? How do you go to a younger business, a smaller business, and share your support so they will, in turn, be able to give you something without any expectations?

The second way is knowledge. How do you share knowledge with somebody, to create a two-way exchange? This is happening almost every day at the moment in the environment that we are in; people are saying, “I’ll give you my knowledge of X and in return, you give me your knowledge of Y, and we will make a trade.”

People are sharing; whether it’s knowledge or tangible products and trading in that way without money exchange.

And the third one is what we described as a purpose coin, and that’s focused around ethical sales. What that means is that people are looking for a greater goal than money. When they are selling something, whether it’s tangible or intangible, they are looking for an ethical sale. How do they sell something and be able to give something at the same time?

There are two types of business models which work together: a commercial business model and a foundation.

With BOB as an example, we have the L and D Foundation. The commercial business runs a platform and an education programme, teaching businesses around the world, and the foundation supports education worldwide.

‘The next generation is already in this mindset, and purpose is the leading commodity,the leading currency that will enable us to trade In a new way.’

Working with the new business model

There are two ways to be able to work with this new business model; one is that you have your silo business model, and you build your business accordingly to everything that we teach. Build it around your DNA, build an end to end system, build it commercial and cultural and so forth.

Or you build an integrated business model. What that means is you go out with a group of people. It can be any size; from a few to millions of people if you want, and you all stand for something. You go out as an integrated force, as a collective and shift an industry and shift community, or shift the world together.

If we all come on board and can do that, then we will be able to connect with each other and unite. And we will learn together to grow, to be able to trade with each other and to impact change in the world.

“As an industry we weren’t solving the problems that really mattered. We were disconnected from each other and not leading the way.”

Julie King
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Linzi Boyd

About Linzi Boyd

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  • Weekly webinars on growth and sustainability
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  • Learn from Bonailie thought leaders
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  • Learn from other industries via BoB Earth
  • Audit business brand and path to growth
  • Tools to transform your business
  • Access to the BoB Earth annual summit
  • Access to global travel media – Coming soon
  • Each subscription provides donation to L&D foundation
  • Weekly webinars on growth and sustainability
  • Access Bob Earth webinars
  • Learn from Bonailie thought leaders
  • Access Bonailie research and insights
  • Access Innovation House
  • Connect with Bonailie global tourism community
  • Learn from other industries via BoB Earth
  • Audit business brand and path to growth
  • Tools to transform your business
  • Access to the BoB Earth annual summit
  • Access to global travel media – Coming soon
  • Each subscription provides donation to L&D foundation
  • PLUS
  • Access to 2 x complimentary Bonailie marketing / innovation educational modules per year
  • Capped access to 5 x pieces of customised research from Bonailie
  • Weekly webinars on growth and sustainability
  • Access Bob Earth webinars
  • Learn from Bonailie thought leaders
  • Access Bonailie research and insights
  • Access Innovation House
  • Connect with Bonailie global tourism community
  • Learn from other industries via BoB Earth
  • Audit business brand and path to growth
  • Tools to transform your business
  • Access to the BoB Earth annual summit
  • Access to global travel media – Coming soon
  • Each subscription provides donation to L&D foundation
PLUS
  • Business DNA
  • Weekly webinars on growth and sustainability
  • Access Bob Earth webinars
  • Learn from Bonailie thought leaders
  • Access Bonailie research and insights
  • Access Innovation House
  • Connect with Bonailie global tourism community
  • Learn from other industries via BoB Earth
  • Audit business brand and path to growth
  • Tools to transform your business
  • Access to the BoB Earth annual summit
  • Access to global travel media – Coming soon
  • Each subscription provides donation to L&D foundation
  • PLUS
  • Personal Brand course from BoB Earth

In addition to Business DNA and Personal DNA curriculums, you will also join our flagship L&D Program that has been designed specifically to support business owners navigate the “L shaped recession” of 2020/21 to drive them into growth. The objective is to guide businesses through the 3 phases of the recession, Shock, Recovery and Rebuild.

This is a self-guided programme where we will provide support in the form of accountability groups, so that your business is ready to fully optimise the trends that tell us that there will be a 10-year period of fast growth in the economy from 2022 onwards. The program is designed to be intensive and collaborative. Please choose how many members would like to join Bonailie and BoB Earth and connect with us.

  • Weekly webinars on growth and sustainability
  • Access Bob Earth webinars
  • Learn from Bonailie thought leaders
  • Access Bonailie research and insights
  • Access Innovation House
  • Connect with Bonailie global tourism community
  • Learn from other industries via BoB Earth
  • Audit business brand and path to growth
  • Tools to transform your business
  • Access to the BoB Earth annual summit
  • Access to global travel media – Coming soon
  • Each subscription provides donation to L&D foundation
PLUS
  • Business DNA
  • Personal DNA
  • L&D Program

Find Your Formula is an Audit that covers four key areas of your business: your Brand, Products, Channels, and your Sales Systems.  By the end of the module, you will have an overview of the current state of your business and the numbers that make up your current business model. You will have Audited your business and will have a view on where the gaps are in the business and where things need to change to a 21st Century Business Model

As part of this one-month extensive programme you will have access to a Bonailie and BoB Earth 12 month subscription.

 

  • Weekly webinars on growth and sustainability
  • Access Bob Earth webinars
  • Learn from Bonailie thought leaders
  • Access Bonailie research and insights
  • Access Innovation House
  • Connect with Bonailie global tourism community
  • Learn from other industries via BoB Earth
  • Audit business brand and path to growth
  • Tools to transform your business
  • Access to the BoB Earth annual summit
  • Access to global travel media – Coming soon
  • Each subscription provides donation to L&D foundation

Find Your Formula Audit is an indicator quiz that does an Audit of your business to understand where the gaps are in your business to grow and scale to create a sustainable future-proofed business.

This report will show you the gaps in your business and where you need to focus on for growth.

This also includes a 12-month subscription to the Bonailie City Community.

It is then recommended you progress to the Find Your Formula Module Programme

  • Weekly webinars on growth and sustainability
  • Access Bob Earth webinars
  • Learn from Bonailie thought leaders
  • Access Bonailie research and insights
  • Access Innovation House
  • Connect with Bonailie global tourism community
  • Learn from other industries via BoB Earth
  • Audit business brand and path to growth
  • Tools to transform your business
  • Access to the BoB Earth annual summit
  • Access to global travel media – Coming soon
  • Each subscription provides donation to L&D foundation