Julie King

Bonailie founder Julie King is an entrepreneur and industry leader with more than 34 years of international success, working within and consulting to the hospitality and tourism sectors.

With experience working in luxury hotels in Scotland and Dubai, managing tourism consultancies and more than ten years’ expertise as a global tourism advisory and representation business owner based in Australia, Julie has developed a holistic view of the most important areas of growth and change in international tourism.

Her established award-winning consultancy, Julie King and Associates, has offices in Sydney, Melbourne, Perth and New Zealand.

Julie has led more than 200 consultancy projects in 24 countries.

Julie provides expertise in:

  • Government & Private Sectors
  • Business Strategy & Planning
  • Tourism Awards
  • Influencer Management
  • Tourism Consultancy/Advisory
  • Destination Management & Marketing
  • Sales, Marketing & PR Representation
  • Relationship Management

Julie has served in a number of professional capacities, including:

Bonailie

Board Director of the Council of Australian Tour Operators

Bonailie

An Advisor through the Advisory Board Centre in Australia

Bonailie

Judge on the Australian Federation of Travel Agents, National Travel Industry Awards

Bonailie

Judge on the Woman in Travel Awards

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Judge on the following Stevie Awards:

  • The 2020 American Business Awards
  • Asia Pacific Stevie Awards
  • The International Business Awards

“We know that we can’t let the industry go back to what it was. We need to reshape it into one that is sustainable, for the economy, our businesses and the planet”

Julie King