“Bonailie connects purpose-led global tourism leaders to impact change”
Bonailie, the brainchild of Founder and CEO, Julie King; a collaborative Global Travel, Tourism and Hospitality Community Platform and a hub for positive change, that unites the whole tourism industry, is now live.
“Our aim for Bonailie is to bring purpose-led leaders and decision makers across all sectors of the global tourism industry together to collaborate and unite for common purpose, collectively share experiences and address industry challenges, to create a positive impact on the world and our industry,” said King.
“We have partnered with One EarthTM to co-create a sustainable future for tourism, introducing growth systems and the One IP which shifts businesses to 21st Century thinking across every sector of tourism, travel and hospitality. This will allow these businesses and destinations to be ready to rebuild and prepare for growth in this new era.”
King adds “We will work collaboratively and through One EarthTM’s established relationships with global bodies, to support and elevate tourism industry challenges and allowing crucial conversations to take place to drive change,”
The Bonailie City Platform offers online educational programmes and webinars providing economic and business growth guidance to transform thinking to a 21st-century approach – there are currently over 40 pre-recorded Bonailie and One webinars and 10 podcasts to access immediately as well as tools to transform businesses and audit brands to create a pathway for growth. Subscribers will have complimentary access to the annual Unite on Purpose Summit each November and there are 90 replay sessions available immediately, including talks from the United Nations and WTTC.
This is in addition to monthly global market intelligence reports from thought leaders, the ability to join our global sector groups to converse with global peers and be able to campaign together and – as part of the ‘Bonailie Clan community’, subscribers will also have access to other global industries through the One EarthTM connect platform, to be able to learn how they are navigating these challenging times.
Linzi Boyd, Founder of One EarthTM said, “When the global pandemic and recession hit, many industries had been hugely affected, travel and tourism being one of them. One EarthTM is a purpose-led platform that connects businesses all around the world to trade on purpose. One EarthTM is a platform for good that is here to build businesses and shift industries to make a positive change in the world. One EarthTM and Bonailie came together to make this happen, creating the first One EarthTM ‘city’ to unite the industry together. The Bonailie city is one that is leading the way for travel and tourism and is re-modeling the travel tourism industry to move it from 20th century thinking to 21st-century thinking – uniting on purpose with Julie leading the way”.
