Global Tourism Platform is now LIVE!

By 11 February 2021April 1st, 2021News

“Bonailie connects purpose-led global tourism leaders to impact change”

Bonailie, the brainchild of Founder and CEO, Julie King; a collaborative Global Travel, Tourism and Hospitality Community Platform and a hub for positive change, that unites the whole tourism industry, is now live.

“Our aim for Bonailie is to bring purpose-led leaders and decision makers across all sectors of the global tourism industry together to collaborate and unite for common purpose, collectively share experiences and address industry challenges, to create a positive impact on the world and our industry,” said King.

“We have partnered with BoB Earth to co-create a sustainable future for tourism, introducing growth systems and the BoB IP which shifts businesses to 21st Century thinking across every sector of tourism, travel and hospitality. This will allow these businesses and destinations to be ready to rebuild and prepare for growth in this new era.”

King adds “We will work collaboratively and through BoB Earth’s established relationships with global bodies, to support and elevate tourism industry challenges and allowing crucial conversations to take place to drive change,”

The Bonailie City Platform offers online educational programmes and webinars providing economic and business growth guidance to transform thinking to a 21st-century approach – there are currently over 40 pre-recorded Bonailie and BoB webinars and 10 podcasts to access immediately as well as tools to transform businesses and audit brands to create a pathway for growth. Subscribers will have complimentary access to the annual Unite on Purpose Summit each November and there are 90 replay sessions available immediately, including talks from the United Nations and WTTC.

This is in addition to monthly global market intelligence reports from thought leaders, the ability to join our global sector groups to converse with global peers and be able to campaign together and – as part of the ‘Bonailie Clan community’, subscribers will also have access to other global industries through the BoB Earth connect platform, to be able to learn how they are navigating these challenging times.

Linzi Boyd, Founder of BoB Earth said, “When the global pandemic and recession hit, many industries had been hugely affected, travel and tourism being one of them. BoB Earth is a purpose-led platform that connects businesses all around the world to trade on purpose. BoB Earth is a platform for good that is here to build businesses and shift industries to make a positive change in the world. BoB Earth and Bonailie came together to make this happen, creating the first BoB Earth ‘city’ to unite the industry together. The Bonailie city is one that is leading the way for travel and tourism and is re-modeling the travel tourism industry to move it from 20th century thinking to 21st-century thinking – uniting on purpose with Julie leading the way”.

Bonailie will operate on a subscription basis with an entry package commencing at AU$14.99 per month.

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“As an industry we weren’t solving the problems that really mattered. We were disconnected from each other and not leading the way.”

Julie King
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About Bonailie

  • This field is for validation purposes and should be left unchanged.
  • Weekly webinars on growth and sustainability
  • Access Bob Earth webinars
  • Learn from Bonailie thought leaders
  • Access Bonailie research and insights
  • Access Innovation House
  • Connect with Bonailie global tourism community
  • Learn from other industries via BoB Earth
  • Audit business brand and path to growth
  • Tools to transform your business
  • Access to the BoB Earth annual summit
  • Access to global travel media – Coming soon
  • Each subscription provides donation to L&D foundation
  • Weekly webinars on growth and sustainability
  • Access Bob Earth webinars
  • Learn from Bonailie thought leaders
  • Access Bonailie research and insights
  • Access Innovation House
  • Connect with Bonailie global tourism community
  • Learn from other industries via BoB Earth
  • Audit business brand and path to growth
  • Tools to transform your business
  • Access to the BoB Earth annual summit
  • Access to global travel media – Coming soon
  • Each subscription provides donation to L&D foundation
  • PLUS
  • Access to 2 x complimentary Bonailie marketing / innovation educational modules per year
  • Capped access to 5 x pieces of customised research from Bonailie
  • Weekly webinars on growth and sustainability
  • Access Bob Earth webinars
  • Learn from Bonailie thought leaders
  • Access Bonailie research and insights
  • Access Innovation House
  • Connect with Bonailie global tourism community
  • Learn from other industries via BoB Earth
  • Audit business brand and path to growth
  • Tools to transform your business
  • Access to the BoB Earth annual summit
  • Access to global travel media – Coming soon
  • Each subscription provides donation to L&D foundation
PLUS
  • Business DNA
  • Weekly webinars on growth and sustainability
  • Access Bob Earth webinars
  • Learn from Bonailie thought leaders
  • Access Bonailie research and insights
  • Access Innovation House
  • Connect with Bonailie global tourism community
  • Learn from other industries via BoB Earth
  • Audit business brand and path to growth
  • Tools to transform your business
  • Access to the BoB Earth annual summit
  • Access to global travel media – Coming soon
  • Each subscription provides donation to L&D foundation
  • PLUS
  • Personal Brand course from BoB Earth

In addition to Business DNA and Personal DNA curriculums, you will also join our flagship L&D Program that has been designed specifically to support business owners navigate the “L shaped recession” of 2020/21 to drive them into growth. The objective is to guide businesses through the 3 phases of the recession, Shock, Recovery and Rebuild.

This is a self-guided programme where we will provide support in the form of accountability groups, so that your business is ready to fully optimise the trends that tell us that there will be a 10-year period of fast growth in the economy from 2022 onwards. The program is designed to be intensive and collaborative. Please choose how many members would like to join Bonailie and BoB Earth and connect with us.

  • Weekly webinars on growth and sustainability
  • Access Bob Earth webinars
  • Learn from Bonailie thought leaders
  • Access Bonailie research and insights
  • Access Innovation House
  • Connect with Bonailie global tourism community
  • Learn from other industries via BoB Earth
  • Audit business brand and path to growth
  • Tools to transform your business
  • Access to the BoB Earth annual summit
  • Access to global travel media – Coming soon
  • Each subscription provides donation to L&D foundation
PLUS
  • Business DNA
  • Personal DNA
  • L&D Program

Find Your Formula is an Audit that covers four key areas of your business: your Brand, Products, Channels, and your Sales Systems.  By the end of the module, you will have an overview of the current state of your business and the numbers that make up your current business model. You will have Audited your business and will have a view on where the gaps are in the business and where things need to change to a 21st Century Business Model

As part of this one-month extensive programme you will have access to a Bonailie and BoB Earth 12 month subscription.

 

  • Weekly webinars on growth and sustainability
  • Access Bob Earth webinars
  • Learn from Bonailie thought leaders
  • Access Bonailie research and insights
  • Access Innovation House
  • Connect with Bonailie global tourism community
  • Learn from other industries via BoB Earth
  • Audit business brand and path to growth
  • Tools to transform your business
  • Access to the BoB Earth annual summit
  • Access to global travel media – Coming soon
  • Each subscription provides donation to L&D foundation

Find Your Formula Audit is an indicator quiz that does an Audit of your business to understand where the gaps are in your business to grow and scale to create a sustainable future-proofed business.

This report will show you the gaps in your business and where you need to focus on for growth.

This also includes a 12-month subscription to the Bonailie City Community.

It is then recommended you progress to the Find Your Formula Module Programme

  • Weekly webinars on growth and sustainability
  • Access Bob Earth webinars
  • Learn from Bonailie thought leaders
  • Access Bonailie research and insights
  • Access Innovation House
  • Connect with Bonailie global tourism community
  • Learn from other industries via BoB Earth
  • Audit business brand and path to growth
  • Tools to transform your business
  • Access to the BoB Earth annual summit
  • Access to global travel media – Coming soon
  • Each subscription provides donation to L&D foundation